Black Sheep Pest Protection is a full-service pest control company based in Sacramento, USA. The family owned business had been servicing the area for nearly 30 years under a different name and wanted to rebrand to stand out in the changing market. The visual identity had to be unique, versatile and fun, while representing their dedication to providing customers with quality service and peace of mind. This was achieved through the sheep mascot which can easily adapt to animation while the colour palette and wordmark convey trust.