Lenard’s new strategy during COVID-19 was to develop suitable product lines for a convenient, pre-packaged, off-the-shelf offering. A major part of the project was to fit-out new locations with a new yet familiar design. While leading the project from a creative standpoint, part of my role was to work with the leadership team and interior designers to bring our ideas to life. This was an end-to-end project from idea to execution. A suite of new assets for packaging, store signage and promotion was created. The main focus was ‘ready-to-cook’ and ‘read-to-heat’ which was distinguished through colour and messaging. Each store and product needed to be endorsed by the founder, Lenard, so we developed a simplified illustration accompanied by Lenard’s signature.